WORKSHOP ON MARKETING AND PROMOTION OF INFORMATION SERVICES (13th – 15th SEPTEMBER, 2016)

DATE 13th – 15th SEPTEMBER, 2016

VENUE: MUHAS LIBRARY

COURSE OBJECTIVES:
The three days’ workshop will equip participants with relevant knowledge and skills in promotion and marketing of their information services by using web 2.0 tools and other technologies. The workshop also familiarizes participants with different marketing strategies used currently in libraries/ information centers.

COURSE CONTENTS:
Specifically the workshop will cover the following:
-Introduction to marketing & marketing strategies for promoting information services
 -Introduction to web 2.0 technologies and marketing strategies and policies for information centers
 - How to set up social media/ web 2.0 tools for marketing information services: social network pages, social book marking, audio/video podcasting, blogs and wiki
- How to create electronic marketing tools: multimedia files using movie-maker and online photo collections
- Embed multimedia and photo gallery to your Blog, and other social media for sharing
- Use of quick response (QR) code technology as a marketing tool
-Tools for generating Library Reports for Management feedback: Google Analytics & tracking site visitors and downloads

TARGET GROUP: Professionals involved in information management, institutional management, librarians, information scientists, researchers, postgraduate students, lecturers, project administrators, ICT professionals and any other professionals working with cutting edge technologies.

WORKSHOP DATES AND VENUE: The workshop will be conducted from Tuesday 12th to Thursday 14th July, 2016 (3 days) at Muhimbili University of Health and Allied Sciences Library - ICT LAB

WORKSHOP FEE: The workshop fee is TZS 350,000/= per each participant covering the course fee, stationery, refreshments and certificates. Participants are requested to arrange transport and accommodation at their own cost.

FACILITATORS: The course will be facilitated by experienced subject and educational specialists from Muhimbili University of Health and Allied Sciences.

 PAYMENT MODE: Payment is due before start of workshop. Payment can be made through the institutional bank account at any National Microfinance Bank (NMB) branch. Account Number: 2091100002, and Account Name: Muhimbili University of Health and Allied Sciences.

 Confirm your participation and payment by 10th september, 2016.

CONTACTS: For further information regarding the course (workshop) details (registration, course content and fee) please contact the following:
 1. Mr. Bernard Ernest Sengo Coordinator- Short courses, at the DLS - MUHAS P.O. Box 65001, Dar es Salaam Cellular: 0713647830, 0753559063 Email: library@muhas.ac.tz or librarymuhas@gmail.com
 2. Ms Mariam Hashim Coordinator- Short courses, at the DLS - MUHAS P.O. Box 65001, Dar es Salaam Cellular: 0653596815 Email: library@muhas.ac.tz or librarymuhas@gmail.com