The Directorate of
Library Services (DLS) is planning to conduct a workshop on Marketing and
Promotion of Information services application of Web 2.0 Tools and other
Technologies. This workshop will equip participants with relevant knowledge and
skills in promotion and marketing of their information services by using web
2.0 tools and other technologies. The workshop also familiarizes participants
with different strategies used currently in Libraries/information centers.
The workshop will be
conducted from Tuesday 27th
to Thursday 29th June, 2017 at MUHAS Library ICT Lab.
The workshop will cover
the following:
·
Introduction to
marketing & marketing strategies for promoting information services
·
Introduction to web 2.0 technologies and
marketing strategies and policies for information centers
·
How to set up web 2.0
tools for marketing information services: social network pages, social book
marking, audio/video podcasting, blogs and wiki
·
How to create
electronic marketing tools: multimedia files using movie-maker and online photo
collections
·
Embed multimedia and
photo gallery to your Blog, and other
social media for sharing
·
Use of quick response
(QR) code technology as a marketing tool
·
Tools for generating
Library Reports for Management feedback: Google Analytics & tracking site
visitors and downloads
The fees of the workshop is 350,000/= for three days program to
cover the tuition fee, venue and meals (refreshments and lunch) during the day.
The registration fee can
be paid in cash on arrival or can be deposited at the following bank details:
Account Name: MUHAS – Muhimbili
University of Health and Allied Sciences, Tanzania, Account Number: 20901100002
Bank Name: National Microfinance Bank (NMB), Muhimbili Branch. Reference:
(insert participants name and the course name or Invoice Number).
Kindly confirm your participation and
payment by Monday 19th June, 2017 to:-
